KEY WORDS:
Technical codes - layout, design, positioning, house style, font, size/ quality of photos, cropping choices, anchorage
Visual codes - images, mise-en-scene, costume, color palette, masthead
Genre - what type of newspaper it is, narrative, mode of address, headlines
House style - a company's preferred manner of presentation and layout of written material
Semiotics - how meaning is constructed through language and codes
Polysemic - something has multiple meanings
Denotate - what something actually is
Connotate - what you can assume/ relate from something e.g. red means love
